Ethically Marketing Your Law Practice
April 8, 2019
5:30 p.m. to 8:30 p.m.
New Jersey Law Center, New Brunswick
5:30 p.m. to 8:30 p.m.
New Jersey Law Center, New Brunswick
Learn how to make more money by ethically marketing your practice...and staying ethically compliant!
Presented in cooperation with the NJSBA Senior Lawyers Special Committee
This program will demonstrate proven techniques for promoting your practice while staying within the ethics rules whether you handle cases in Municipal Court or in other areas of law.
Featuring:
Kenneth A. Vercammen, Esq., K. Vercammen & Associates, Edison, Author ABA’s Smart Marketing and the Small Firm Lawyer
Carol Johnston, Esq., Supreme Court Clerk’s Office, Trenton
Program Agenda:
5:30 Welcome
5:35 Communications with potential clients
6:00 Ethical websites
6:05 Ethical considerations of social networking
6:30 Overview of ethics of marketing
Relevant RPCs, opinions and cases
7:00 Break
7:10 Overview of ethics of marketing (continued)
Permitted testimonials, rules regarding “Super Lawyers” and ratings, restrictions on the use of “expertise” and “specialized”
8:00 Blogs, event calendars, articles and other types of promotion
8:20 Q&A: Ask the Experts
8:30 Adjourn
Sponsor NJICLE NJ Institute for Continuing Legal Education, a Division of the NJSBA
(732) 214-8500 CustomerService@njsba.com
Program ICETH016519
NJ Law Center1 Constitution Sq. New Brunswick, NJ 08901
Topics include:
• An Overview of the Ethics of Marketing - a discussion of information that is and is not permitted to be communicated to potential clients. An overview of relevant RPC’s, ethics opinions and cases that refer to ethical communication with potential clients, including
Opinion 39, 42 and 43 and RPC 7.1.
• Ethical Websites - do’s and dont’s as to how your website can attract the most clients while staying within the ethics rules. Topics will include imagery, testimonials and design.
• The Ethical Considerations of Social Networking - a focus on how to ethically grow your practice through on-line networking.
• The Ethical Considerations of In-Person Networking - This will review what you can and can’t say in person, conflicts of interest and more.
• Blogs, Event Calendars, Articles and Other Types of Promotion - Some proven techniques for marketing and rainmaking that go beyond the conventional but stay within the
Moderator/Speaker:
Kenneth A. Vercammen, Esq.
Certified by the Supreme Court of
New Jersey as a Municipal Court
Law Attorney
Past Chair, NJSBA Municipal Court
Practice Section
Past NJSBA Municipal Court Practitioner of the Year
K. Vercammen & Associates (Edison)
Carol Johnston, Esq.
2017 NJICLE Distinguished Service Award Recipient
Staff/Counsel, NJ Supreme Court Advisory Committee on Professional Ethics
Staff/Counsel, New Jersey Supreme Court Committee on AttorneyAdvertising
Staff/Counsel, New Jersey Supreme Court Committee on the UnauthorizedPractice of Law
NJ Supreme Court, Trenton
2017 NJICLE Distinguished Service Award Recipient
Staff/Counsel, NJ Supreme Court Advisory Committee on Professional Ethics
Staff/Counsel, New Jersey Supreme Court Committee on AttorneyAdvertising
Staff/Counsel, New Jersey Supreme Court Committee on the UnauthorizedPractice of Law
NJ Supreme Court, Trenton
https://www.facebook.com/events/1856915734436097/
Smart Marketing and the Small Firm Lawyer
List Price: $59.95
Author(s): Kenneth A Vercammen Sponsor(s): Solo, Small Firm and General Practice Division Publisher(s): ABA Book Publishing ISBN: 978-1-62722-484-0 Product Code: 5150468 2014, 156 Pages, 7 x 10
Marketing is essential to the growth of any enterprise. There are many low-cost and no-cost opportunities that exist. This video explores today’s marketing landscape and outlines its many facets for you in concise and easy to understand terms.
Any business owner will tell you that marketing is vital to the success and growth of a venture, and a law practice is no exception! This book thoroughly explores today’s marketing landscape and outlines its many facets for you in concise and easy to understand terms. This ABA book “Smart Marketing for Smart Firm Lawyers” covers:
*Creating a blog for free
*How to leverage a wide array of social networking sites (like Facebook, Martindale Hubble, Yelp, etc.)
*Best practices for marketing within the law office
*Low-cost and no-cost marketing activities
*Tips to increase your efficiency and reach
* and more!
Included with this book is a helpful CD-ROM with digital copies of all the exhibits used in the book and the various websites that are referenced. Learn how to make the most the marketing opportunities that exist with Smart Marketing for the Small Firm Lawyer.
Praise for Smart Marketing for the Small Firm Lawyer: "Vercammen's new marketing book belongs in the tool box and library of every lawyer regardless of firm size. Ken not only tells the lawyer WHAT to do, he shows the lawyer HOW to do it." Jay Foonberg Author of How to Start and Build a Law Practice, 5th Ed
Smart Marketing for the Small Firm LawyerOrder details: http://shop.americanbar.org/eBus/Store/ProductDetails.aspx?productId=214498
ABA Service Hotline
800-285-2221
312-988-5000
